Case study · Beauty
Brand videography and commercial photography that matched Fenty Beauty's dynamic energy — 120% engagement lift and 200% click-through rate on product launch.
Fenty Beauty has redefined beauty standards with its commitment to inclusivity, innovation, and vibrancy. Known for its wide-range foundation shades, bold colour cosmetics, and strong visual identity, Fenty needed creative content that matched its dynamic energy and upheld its high visual expectations.
The challenge: highlight product textures, shades, and packaging in high definition to help customers make informed choices online; create visually engaging assets for both digital campaigns and social media; maintain brand consistency across all touchpoints; and increase audience engagement and shareability via dynamic visual storytelling.
Our solution combined studio-grade photography (capturing lip glosses, highlighters, and blushes with sharp contrast and Fenty's signature bold colour backdrops) with motion-led brand videography that played natively across feed, reels, and product detail pages. The result was a 120% engagement-rate lift, a 200% click-through rate on the featured product launch, and a 75% increase in social shares and reposts.
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