01 · InsightWhy Dubai is the hotspot for social media innovation in the Middle East
Dubai's blend of audience, infrastructure, and ambition has quietly made it the Middle East's most interesting social media market.
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Insights
UAE
Field notes on SEO, performance marketing, Arabic content, and the marketing tech stack from our work across the UAE.
01 · InsightDubai's blend of audience, infrastructure, and ambition has quietly made it the Middle East's most interesting social media market.
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02 · InsightIn a market this competitive, email remains one of the highest-ROI channels for Dubai luxury brands — when the list, segmentation, and creative are right.
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03 · InsightBefore increasing ad spend, make sure your offer, tracking, landing pages, and follow-up process are ready.
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04 · InsightCitations alone won't move the needle anymore. Here's what we see consistently driving local-pack and service-page rankings across Dubai and the UAE.
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05 · InsightGoogle Ads and Facebook Ads serve different jobs in a Dubai brand's funnel. Here's how we think about the split for clients across the UAE.
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We write the field notes we wish we'd had two years ago — what actually moved Dubai accounts, what wasted budget, and what we'd do differently on a six-figure media plan.
Hassan Karim
Head of Strategy · Krew Marketing
Editorial output
0+
Field notes published since 2022
Weekly
Cadence — new note every Tuesday
AR / EN
Bilingual coverage across pieces
0
Client briefings that reused a piece
These notes come out of running real Dubai campaigns. If you'd like that thinking applied to yours, talk to the strategists writing them.