Case study · E-commerce
Baaqat Flowers — Performance + creative system
A creative and performance system for Baaqat Flowers — premium photography, seasonal campaign assets, and a paid funnel that scales for every occasion.
- +44%
- Major-occasion ROAS
- 12+
- Creative variants per occasion
Baaqat Flowers needed creative and performance working together: premium photography that reflected the brand, modular campaign assets for major occasions (Valentine's, Mother's Day, Eid, weddings), and a paid funnel that scaled cleanly without the creative breaking down.
Krew rebuilt the asset system around a single brand look, shot seasonal collections in dedicated production days, and structured the Meta and Google accounts around occasion-driven campaigns with creative variants for English, Arabic, and UAE-resident vs. inbound audiences. A real-time stock check fed into ad serving so out-of-stock SKUs paused automatically.
The outcome was steadier sales across major occasions, a sharper brand presentation, and a creative library the team can deploy without bottlenecks.
More work
Other projects from the studio.
01 · Case studyA multi-concept Dubai hospitality group rebuilt their paid social and reservation funnel — 3.2x ROAS and a 41% lift in weeknight covers across 5 venues.
3.2x
Blended ROAS
+41%
Weeknight covers
02 · Case studyA luxury launch campaign for Oberoi Yachts — cinematic brand film, lifestyle photography, and a high-intent paid funnel into qualified charter enquiries.
+58%
Qualified charter enquiries
Same day
Average lead response
03 · Case studyAn always-on social and brand-film programme for Ford Middle East across UAE, KSA, and the wider GCC — built around model launches and regional moments.
24+
Campaigns shipped / year
GCC
Markets covered
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