Case study · F&B
8th Café — Neighbourhood social presence
A neighbourhood-led social and content programme for 8th Café — bilingual Reels, photography, and weekly editorial that turned scrolls into footfall.
- 3 — 5
- Weekly Reels shipped
- < 2 hours
- Reply SLA
8th Café wanted a social presence that reflected the brand experience inside the café — minimal, editorial, and rooted in the neighbourhood.
Krew built a monthly content system: a weekly photography day on-site, three to five Reels per week with native Arabic and English captions, an editorial calendar tied to seasonal menus, and a community-management workflow with sub-2-hour reply times.
Within three months, weekday footfall lifted noticeably, content output was steady, and the brand finally had a library of high-quality assets it could reuse across delivery platforms, paid social, and partnerships.
More work
Other projects from the studio.
A multi-concept Dubai hospitality group rebuilt their paid social and reservation funnel — 3.2x ROAS and a 41% lift in weeknight covers across 5 venues.
3.2x
Blended ROAS
+41%
Weeknight covers
A luxury launch campaign for Oberoi Yachts — cinematic brand film, lifestyle photography, and a high-intent paid funnel into qualified charter enquiries.
+58%
Qualified charter enquiries
Same day
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An always-on social and brand-film programme for Ford Middle East across UAE, KSA, and the wider GCC — built around model launches and regional moments.
24+
Campaigns shipped / year
GCC
Markets covered
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