Insight · Paid Search
Google Ads vs. Facebook Ads: which PPC service in Dubai is right for you?
Google Ads and Facebook Ads serve different jobs in a Dubai brand's funnel. Here's how we think about the split for clients across the UAE.
We get the question constantly: should we put our paid budget into Google or Facebook? The honest answer is almost always both — but in different proportions, for different jobs.
Google Ads captures active demand. People searching 'best Dubai aesthetics clinic', 'off-plan investment Business Bay', or 'corporate video Dubai' are already in market. Google's strength is intercepting that intent with the right offer and landing page.
Facebook (Meta) Ads creates and qualifies demand. People scrolling Instagram and Facebook are not searching for you, but with the right creative and audience signal you can introduce the brand, demonstrate the offer, and warm up an audience for both search and direct-response conversion.
In most Dubai accounts we run, a healthy split looks like 50–65% Google for high-intent capture, 30–40% Meta for demand generation and remarketing, and a small but consistent 5–10% in newer channels (TikTok, LinkedIn for B2B, programmatic) to keep audience and creative testing alive.
The wrong question is 'Google vs. Meta'. The right question is: where is demand for this brand created, where is it captured, and is the funnel ready to convert it on both?
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