Cinematic Videography & Photography
Services: Brand Videography · Commercial Photography · Production Management · Post-production
About Ford middleeast
Krew Marketing partnered with Ford Middle East to craft a cinematic visual language that amplifies Ford’s product storytelling across web, social and campaign channels. Our objective: produce high-impact videography and photography that brings Ford’s design, performance and innovation to life creating assets that perform across the website, paid channels and showroom touchpoints.
The challenge
Ford needed a cohesive visual library that would:
Showcase vehicle design details and user experience in a premium, emotion-led way.
Work responsively across me.ford.com and social platforms without losing impact.
Be delivered quickly and be scalable for future product launches and regional campaigns.
Services Used:
What Our Approach
We built a streamlined, automotive-focused production pipeline to deliver on-brand content within tight timeframes:
Pre-production & Creative Direction
— Concept development aligned to Ford’s regional positioning.
— Storyboards for hero films and lifestyle cutdowns.
— Shotlists emphasizing product details, motion, and owner experience.
On-location Production
— Full cinematography crew with automotive rigging (car mounts, gimbals, sliders).
— Studio and lifestyle photography shoots to capture hero, detail and contextual images.
— Coordinated talent direction to match Ford’s tone and local audience.
Post-production & Delivery
— Grading and finishing to keep a consistent cinematic look across formats.
— Deliverables packaged for me.ford.com, Instagram, YouTube, and pre-roll.
— Asset cataloguing and short-form edits for fast campaign use.
Esteemed digital marketing solutions
Since deployment on me.ford.com and campaign channels, Ford Middle East benefited from:
A unified visual system that improved creative turnaround for campaigns.
Cross-platform assets that enabled consistent storytelling on web and social.
A reusable library that supports future launches and seasonal activations.
We worked closely with Ford’s regional marketing and digital teams to ensure every asset matched brand guidelines and technical requirements for me.ford.com. This tight collaboration allowed fast approvals and on-time launch.
- Cinematic, naturalistic lighting to highlight surface finishes and interior materials.
- Motion language that emphasizes driving dynamics. slow motion for detail, tracking for motion.
- Clean, minimal compositions for product clarity; lifestyle shots to evoke emotional connection.
