- +40%
Sales growth
Client: Flovia
Industry: Online Flower Shop / E-Commerce
Location: Dubai, UAE
About Flovia
Flovia is a Dubai-based floral boutique that offers premium-quality, handcrafted floral arrangements at accessible prices, Flovia partners with top flower growers to provide fresh, exquisite blooms for every occasion. Their diverse selection includes timeless red roses, cheerful sunflowers, and elegant lilies, all designed to delight and impress. Flovia ensures a seamless online shopping experience with same-day delivery across the UAE, making it easy to brighten someone’s day with a beautiful bouquet.
The challenge
When Flovia came to us, they were passionate about delivering premium floral arrangements across Dubai. But despite a beautiful product line and a growing customer base, they faced several key challenges:
Low visibility for their website in competitive searches like “flower delivery Dubai”, “fresh flower bouquets”, “flower arrangements Dubai”
User engagement dropped because customers couldn’t easily find or explore their product categories (bouquets, vase arrangements, gift boxes)
Converting visitors into buyers, particularly for last-minute orders and special occasions, was inconsistent
Same-day delivery offerings weren’t fully leveraged in their marketing, so customers sometimes chose competitors even when Flovia clearly had the service
Services Used:
What Krew Marketing Did
We developed a holistic digital marketing strategy to help Flovia overcome these obstacles.
SEO & Keyword Optimization
Audits to identify high-volume, relevant keywords (e.g. fresh flower bouquet, flower arrangement, same day flower delivery)
On-page optimization for product pages, category pages, and blog content to target those keywords
Technical SEO to ensure faster site load times, mobile responsiveness, and clean site structure for better crawling and indexing
Content & UX Improvements
Refined website navigation to make discovering “Flower Bouquets”, “Flowers With Vase”, “Luxury Flowers”, and other key categories simpler and faster
Created blog-content aligned with search intent: gift-guides, how-to’s, flower care, seasonal flower arrangement ideas
Enhanced product pages with richer descriptions, great visuals, trust signals (reviews, delivery info) to improve conversion
Local & Operational Promotions
Promoted same-day delivery and fresh flower guarantee as core differentiators in paid and organic channels
Geotargeted campaigns focusing on Dubai (especially Al Quoz, Downtown, etc.) to capture high-intent customers looking for florists
Engaged social media and email marketing highlighting special collections for occasions (Valentine’s, Mother’s Day, graduations)
Performance Tracking & Iterations
Set up analytics dashboards to monitor traffic by keyword, bounce rates on category pages, conversion from “bouquet browse” pages to checkout
Ran A/B tests on calls-to-action (e.g. “Shop Now”, “Same-Day Delivery”) and product listing layouts
Improved site speed, packaging quality visuals, and streamlined checkout based on user behavior
The Results
Business impact
Working together, Flovia and Krew Marketing achieved:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
