Еngagement rates
E-commerce & Brand Visibility Uplift
About Fenty beauty
Fenty Beauty has redefined beauty standards with its commitment to inclusivity, innovation, and vibrancy. Known for its wide-range foundation shades, bold colour cosmetics, and strong visual identity, Fenty needed creative content that matched its dynamic energy and upheld its high visual expectations.
The challenge
Highlight product textures, shades, and packaging in high definition to help customers make informed choices online
Create visually engaging assets for both digital campaigns and social media
Maintain brand consistency across all touchpoints photos, videos, and lookbooks
Increase audience engagement and shareability via dynamic visual storytelling
Services Used:
STRENGTH IN NUMBERS
Business impact
Engagement rate
Click-through rate on product launch
Increase in social shares / reposts
Esteemed digital marketing solutions
Photography: Captured studio-grade still images showing Fenty’s products in multiple angles, with emphasis on texture (lip glosses, highlighters, blushes) and packaging aesthetics. Used clean lighting, sharp contrast, and Fenty’s signature bold colour backdrops.
Videography: Created short-form video sequences for product launches and social media ads macro shots of textures, slow motion reveals, hands applying products, and dynamic transitions between shades.
“Working with Krew Marketing transformed the way people see Fenty Beauty online. Their visuals don’t just look great they drive real business.”
- A library of over 150 high-resolution images ready for use on e-commerce, lookbooks, and ads
- 10 short video teasers sized for Instagram Reels, TikTok, and Stories
- A style guide for visual branding specific to the shoot colour usage, mood, model styling
- Ongoing support for content repurposing and asset roll-out
